Table of Contents
1. Introduction
1.1. Significance and Aims
1.2. Theoretical Frame and Research Method
1.3. Case Study
1.4. Outline of the Thesis
2.1. Social Bias
2.3. Racial Bias and Ethnic Bias
2.4. Archetypes and Stereotypes
2.5. Image formation of Africans by the West
3. Methods
3.1. Autoethnography
3.2. Subjects
3.3. Setting
3.4. Ethical Consideration
3.5. Progress of the Study
5.1. Racial Stereotypes and their Sources
5.2. Application of Stereotype Content Model
5.3. Consequences of Awareness of Personal Racial Bias
5.4. Brief Comparison with Earlier Works
5.5. Moral Issues